The AI ghostwriter for founders who don't have time to write.
Swale is an AI ghostwriter for founders who should be publishing but don't have time. It researches what your business should write about, interviews you for stories from your own work, and drafts LinkedIn posts, X threads and newsletter articles that sound like you. You review every draft and post it yourself.
Start free. Story interviews, drafts and beehiiv publishing come with a paid plan. All three are in beta.
You're an authority. The internet wants you to be an entertainer.
You built your expertise over a career. Turning it into posts every week is a second job, and the usual advice is to post more and chase what's trending. You don't have time for that, and your business shouldn't depend on it. Swale does the legwork. You stay the author.
From idea to post in four steps
Swale finds what to write about.
It reads public evidence from YouTube, X and your website, then ranks ideas for your business against one written checklist.
You get a brief.
Each brief gives you the angle, a hook, title options, an outline and a confidence score that shows how much evidence sits behind the idea.
Swale interviews you (beta).
A voice interview of up to ten minutes draws out a story from your own work for the post to stand on.
Swale drafts it in your voice (beta).
A LinkedIn post, an X thread or a newsletter article, built from your story. Newsletter articles go into beehiiv as drafts (beta).
The only person that can sound like you is you.
So Swale asks before it writes. Every draft starts from a story you told in your own words (beta), attached to a brief built on research. It sounds like you because it's built from your stories, not slop. Swale doesn't train on your past posts or clone your voice. It works from what you tell it.
What Swale does, and what stays yours
| Swale | You |
|---|---|
| Researches your space and ranks what to write about | Pick the idea |
| Interviews you for the story (beta) | Tell it in your own words |
| Drafts the post in your voice (beta) | Edit it and approve it |
| Puts newsletter articles into beehiiv as drafts (beta) | Hit send in beehiiv |
| Hands you LinkedIn posts and X threads ready to copy | Post them yourself |
Swale never posts, schedules or sends anything for you.
Built for founders, not full-time creators
Swale is for founders of small, founder-led businesses who post as themselves, and for experts and service businesses whose expertise is what sells. It's built for authority, not virality. If you want to chase trends or become a full-time creator, it's the wrong tool.
We make our own content with Swale
Swale is made by Torta Studios, and Torta Studios makes its own content with Swale.
Coming soon: Swale in ChatGPT and Codex
Your Swale briefs inside ChatGPT and Codex. When it opens, you'll sign in with your Swale account. Video is coming next.
Join the waitlist →Questions founders ask about Swale
Does Swale post to LinkedIn for me?
No. Swale writes LinkedIn posts and X threads as copy-ready drafts (beta), and you post them yourself. Newsletter articles go into beehiiv as drafts (beta) that you send from beehiiv. Swale never posts, schedules or sends anything on its own.
How is Swale different from asking ChatGPT to write my posts?
ChatGPT starts from your prompt. Swale does the groundwork first: it researches your space, ranks what's worth writing about and interviews you for a real story (beta) before it drafts anything (beta). The draft starts from your experience instead of a blank prompt.
Is Swale a ghostwriting service?
No. Swale is software. It does the research and the drafting, and you stay the author.
How much does Swale cost?
Start free. Story interviews, drafts and beehiiv publishing come with a paid plan.
Who makes Swale?
Swale is made by Torta Studios (tortastudios.com). Torta Studios also makes its own content with Swale.
Start with one idea and one story.
Try Swale free →Start free. Story interviews, drafts and beehiiv publishing come with a paid plan. Not sure yet? Take the five-question fit check.