MEMO · OPP-0412 · ORTHOPEDICS
Briefed
Post-op recovery: the questions patients won't ask out loud
Thesis
Prospective patients research recovery timelines and complication signals at the exact moment local practices stay silent on camera. A calm, surgeon-led explainer owns that intent and turns 2am anxiety into booked consults.
Why it works
Search demand is climbing, the three top-ranking results are text-only, and no competitor within 50 miles has covered it on video. The first credible video takes the position and holds it.
Evidence · proven videos
"ACL recovery, week by week"1.2M views · adjacent
"Why your knee clicks after surgery"840K views · competitor
"5 PT mistakes after a meniscus repair"610K views · in-niche
Beat sheet
- Open on the fear they Google at 2am
- Walk the realistic week 1 / week 6 / week 12 timeline
- Name the three signals that mean "call us today"
- Close on what a normal, boring recovery actually looks like
Hook
If you're three weeks out and still can't sleep, watch this before you panic.