Swale studies the videos that already worked in your market, finds the openings nobody has taken, and ranks them. The best ones become plans your team can shoot. Here is how.
Swale pulls every proven video and competitor move in your niche, the topics climbing in search, and the questions your audience is already asking out loud. Thousands of weak signals, gathered in one place.
Swale asks plain questions about every opportunity. Is demand growing. Has anyone credible answered it yet. Has this kind of video worked before. It scores the answers against a fixed checklist and ranks everything by the result.
You get a one page plan your team can shoot. The angle, the hook, the titles, the thumbnail concept, the beat sheet, and a confidence score that shows how much evidence sits behind the call.
Most AI tools give you a different answer every time you ask the same question. You cannot run a business on that. Swale ranks opportunities the same way every single time. If a video tops the list today, the reasoning behind it will still be there when someone asks about it next quarter. When a partner asks why you made this video, you have a real answer.